• MADE IN ITALY IS A BRAND WORTH $ 7.5 BILLION

    0 comments / pubblicato by Sarah Loverts (Blog Admin)

    If “Made in Italy” were a brand …

    Made in Italy has always been recognized as a synonym for excellence and craftsmanship. The Italian companies characterized by this “can-do” are so many and the quality of their products is appreciated internationally. An analysis of user searches, conducted with Google Trends, showed that interest in the traditional sectors of Made in Italy is growing steadily so that, according to Nation Brands 2016, its trading value increased by 21 % in 2016.

    According to a research conducted by KPMG Advisory, Made in Italy, understood not only as a production located in our country, but as a perception of the product as a whole, is an asset that has great potential:

    • Made in Italy is the third best-known brand in the world after Coca-Cola and Visa;
    • According to Google data, between 2010 and 2016, online searches with Made in Italy have grown by 153%.

    Made in Italy is a brand made of products, lifestyle, culture and places and is recognized and sought after abroad.

    Not only that, the Italian production model is capable of responding to high quality demands and strong personalization, it can support limited productions and it could be defined as industrial handicrafts. This makes it ideal to be successful on the Internet because thanks to the network you can reach customers around the world and what turns out to be a great potential for export: niche products are no longer compelled in niche markets.

    We suggest you also read a very detailed research conducted by Alberto Stracuzzi and Laura Caldarella for blogmeter.it, entitled “Made in Italy at the time of social media.

    According with this research, Made in Italy emerges in over 4 million social conversations, 3 million just on Instagram and generates over 97 million interactions in just one year

    Which are the sectors more involved with Made in Italy on social networks?

     

    The most consolidated values in the conversations on Made in Italy are:

    beauty, tradition, elegance and quality as well as value for money.

    The Made in Italy market in numbers

    In 2016, Italian exports of consumer goods via eCommerce reached a value of 7.5 billion euros, up 24% over 2015, with an impact of 6% (in 2015 was 4%) on total exports Italian consumer goods.

    More than 60% of these 7.5 billion is due to the Fashion industry.

    Large online retailers account for 52% of Digital Exports sales, followed by marketplaces (34%), private sales sites (8%) and eCommerce owners of consumer goods (6%).

    The main outlet markets are still Europe (primarily Germany) and the United States, but it is strengthened in some Eastern European countries, including Russia and Poland, while exports to South America, South-East Asian and China.

    Allydress.com: supporter of Made in Italy excellence

    As these data explain to us, investing in Made in Italy is necessary for all those working in the field of fashion.

    On our site you can find many excellent brands of Made in Italy, such as Gucci, Dolce&Gabbana, Fendi, Laura Biagiotti, Cavalli Class, Trussardi and many more.


    Our vision is not only to protect the traditions of Italian fashion, but to innovate it by selecting and promoting small companies that represent the excellence of Italian production. Made In Italia, for example, brings the unique style of Italian fashion, an iconic landmark worldwide, directly to you.

    Our mission is to promote the quality and uniqueness of Italian productions.

    A serious task of research and selection.

    A journey throughout Italy, from the peninsula’s north to the south, to get to know and meet the different manufacturers up close: each with their own characteristics to highlight to give life to a unique and original product.

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  • Partnership with Allydress.com

    40 comments / pubblicato by Sarah Loverts (Blog Admin)


    Hey dear costumers!

    Allydress.com started to collaborate with Instagram bloggers and now it's looking for new partners! We collaborated with hey__ella and sezenak, two beautiful girls who helped us to reach new people all around the world.

     

    This is Sezan Aksu, she is a beautiful blogger from Germany who is really helping us with the sponsorship.
    Click to see her blog: Sezen AksuThe items she's wearing are: US Flag Sweater and Black Leather Jacket. 
     
     
     
     
    And she is Ella Pumford, a girl from Walles who is wearing our best selling Dress.
    The items she's wearing are: Light blue Stripes Dress and Chiffon Dogs Blouse.

     

     

    In addiction, we collaborate with Instagram's Fashion Profiles such as: StandforfashionElegantlychiicGlamfashionsx and many other.

    Our partnership works like that: we ship items to our partners and for every items we ship we ask for 2 pictures on Instagram. If the partner has a Blog, we would really prefer to have a post on the Blog too!

    We are looking for people who have a mean of 8K likes for photo on Instagram. The quantity of items depends on how much famous our partner is. We are available to ship a complete outfit (dress, bag and shoes) to who has a Blog and can show us that her blog is highly viewed every day.

    So, if you want to do a partnership with us contact the Sales Manager at allydressmanager@gmail.com and leave us your Instagram name and, if you have a blog, give us the link and we will tell you if we can start to work together!

     

    XOXO, next post next week! :D

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  • First Post!

    3 comments / pubblicato by Sarah Loverts (Blog Admin)

    Dear costumers,

     

    thanks to all for your help! We had the chance to change completely the look of our online shop. We are proud to listen from you that you like our new store and that you love our items. This helps us to carry on with our project.

     

    Allydress.com is made to provide "young fashion for young souls", that means that our shop is made for every range of age. Our costumers' age goes from 14 to 40 years old. If you feel young, feel free to wear a beautiful dress or to carry a bold colored bag! Our accessories stretch from casual to chic. You can find a complete outfit, now that we added trousers' category too. 

     

    Our intention has ever been to create a big social family, that's why we opened a new site with a Blog and with the possibility to create an account. In this way we can interact, you can give us advices on every thing you would like to change.

    All suggestion are welcome (: !

     

    See you to the next post. For who is new to the site, this picture is the screen of how was our shop. We really did a big "jump". Thanks girls!

     

     

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  • Allydress.com | Lookbook Video con Sofie Sund

    1 comment / pubblicato by Elena Cacciapuoti

     

    È uscito!

    Questo è il nostro primo Lookbook video che abbiamorealizzato
    in collaborazione con la splendida modella e fotografa Norvegese Sofie Sund.

    Prodotti in Evidenza:
    Maglione: http://ow.ly/TZauh
    Zaino: http://ow.ly/TZazN

    Puoi seguirla sui suoi social:
    Instagram: https://instagram.com/sofiesund/
    Facebook:  https://www.facebook.com/sofiesundphotography
    Portfolio online: http://www.sofiesund.com/

    Speriamo vivamente che vi piaccia questo primo video realizzato negli splendidi panorami che offre la Norvegia. Presto pubblicheremo altri video, ti invitiamo quindi ad iscriverti al nostro canale Youtube qui:  https://www.youtube.com/channel/UCQqc5ywwGOcyMPeZ8r0SqtA. Se ti è piaciuto il video Condividilo con i tuoi amici. 

    Xoxo,
    Allydress.com

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  • Shooting Estivo con Lullaby <3!

    1 comment / pubblicato by Sarah Loverts (Blog Admin)

    Ciao a tutti!

    È passato un po' di tempo dall'ultimo post sul nostro blog. Stiamo implementando i nostri servizi su Allydress.com e presto ci saranno tante splendide novità. 
    Per tutti i nostri seguaci su Facebook o Instagram, avrete sicuramente notato che stiamo di nuovo lavorando attivamente con varie modelle, in diversi paesi del mondo.

    Il Blog post di oggi sarà su Lullaby Indiana, 17enne che viene dallo stato dello Utah, Stati Uniti D'America. Potete trovare il suo profilo Instagram personale cliccando QUI!
    Tutto è iniziato per puro caso. Lei fece un ordine dal nostro sito come una normale cliente e ci taggò su Instagram con degli splendidi scatti di lei che indossava i nostri prodotti. Abbiamo iniziato quindi a seguirla anche noi perchè amavamo il suo stile ed eravamo rimasti affascinati dai suoi scatti stile Made in America, fin quando la nostra Adv Manager l'ha contattata chiedendole di diventare nostra modella e lei ha felicemente accettato. Da allora abbiamo avuto modo di conoscerla meglio. Lullaby è una persona davvero adorabile, dolce e con le idee ben chiare del suo futuro. Il suo sogno è quello di diventare un Chirurgo Pediatrico, avendo la passione per i bambini vuole infatti mettere a disposizione tutta se stessa per aiutarli e dare un suo personale contributo. È anche una persona molto atletica: Lei danza, gioca a Tennis, ama fare jogging e nel tempo libero adora fare anche la modella :P!  

    Qui ci sono gli scatti dello Shooting estivo realizzato per noi. Sicuri che lo adorerete!  

     

     

    Anche se non la conosciamo da tanto, abbiamo percepito quanto bella sia la sua personalità e la sua determinazione. La sua spensierata positività alla vita e la sua incredibile gentilezza emerge anche da questi magnifici scatti. Sul nostro sito presto appariranno altre foto con Lullaby che indosserà altri nostri magnifici prodotti. Stiamo tutt'ora lavorando ad altri Shooting con lei e speriamo che la nostra collaborazione duri ancora a lungo fino a che il suo sogno diventi realtà. 

    Potresti essere anche tu la prossima modella di Allydress. Chissà magari un giorno leggerai un articolo su di te sul nostro blog o sui nostri social. Quindi, tagga una foto di te che indossi un nostro capo o prodotto e taggaci su Facebook, Instagram, Twitter o qualunque social network tu voglia con la tag @allydress e l'hashtag #allydress in modo da poter essere notata dal nostro Ad team ed essere reclutata anche tu come modella e promoter per Allydress.com!  

    xoxo,
    ci vediamo presto con entusiasmanti novità <3

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